Precision Storytelling

  • Episode 1 | Length: 4:42
    Typical marketing organizations spend a lot of money creating lengthy presentations and whitepapers that are not very good at educating buyers and sellers. Precision Storytelling leverages lessons learned in good software development to improve enterprise story development.
  • Episode 2 | Length: 7:19
    Don't rely on scheduling meetings with busy prospects to educate the 5.4 people in the buying organization on your story.
  • Episode 3 | Length: 7:52
    Before implementing story assets in different collateral types like videos, slides and text, marketing should first design a story architecture that answers the fundamental questions in the buyer's journey: why, what, how and who.
  • Episode 4 | Length: 6:57
    Don’t rely on large, text-based collateral like whitepapers and lengthy slide decks to educate your sales force, partners and potential buyers on your offering in this new, mobile world filled with busy professionals.
  • Episode 5 | Length: 5:06
    Don’t rely on writers who aren’t regularly in front of your customers to create your story, as you have great storytellers in house.
  • Episode 6 | Length: 4:25
    Don't have a content strategy that isn't operationalized and agile; lacking the people, process and software to continually keep your story up to date means having outdated story content, which only hurts the field’s sales engagements.
  • Episode 7 | Length: 5:49
    PrecisionStory innovates by leveraging lessons learned in software development to improve B2B storytelling, something we call Story is Software.
  • Episode 8 | Length: 4:18
    This episode describes our Story Development and Assessment service engagement, which extracts the best stories from both the field and SME expertise and then uses story analysis to create a foundational story architecture and messaging framework.
  • Episode 9 | Length: 8:19
    Story Development and Assessment consists of five phases, including interviews with sales teams and SMEs, story analysis across the resulting data, creation of a story architecture and messaging framework, story assessment and update, and story implementation.